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Our company values itself on three core principles: honesty, charity, and quality. We hold these values dear to us because Allah (swt) asserts to, “…let there be among you traffic and trade by mutual good-will” (Quran 4:29). Because of Allah’s (swt) command we make sure that we provide our brothers and sisters with quality products that they can wear to represent their faith and community. Also, because Allah swt commands us to “…spend (in charity) of the good things that you have earned…” (Quran 2:267), we donate a percentage of our proceeds to charity to help better this world for everyone

Our Vision is to foster a global community rooted in integrity, compassion, and excellence, guided by the principles set forth by Allah (swt). We envision a world where individuals come together in mutual respect and goodwill, engaging in honest transactions and trade that uplifts and enriches each other’s lives. Our commitment to quality ensures that our products serve as symbols of faith and unity, inspiring pride and connection within the community. Moreover, driven by the divine directive to give generously from our blessings, we aspire to make a meaningful impact through charitable initiatives, striving to create a more just and compassionate society for all. Through our unwavering dedication to these values, we envision building a brighter future where every individual is empowered to thrive and contribute positively to the world.